Ananta Quest Welcomes Viral Oza and Dr. Aditya Save as Co-Founders
Ananta Quest, a growing platform focused on transforming how people live after 50, has just brought on two heavyweight names in business and leadership as co-founders: Viral Oza, a marketing veteran with decades of global brand experience, and Dr. Aditya Save, a serial entrepreneur, investor, and executive coach.
Their arrival signals an exciting new chapter for Ananta Quest as it gears up to empower India’s 50+ community — not with retirement plans, but with bold dreams, fresh purpose, and meaningful connection.
What Is Ananta Quest?
Ananta Quest isn’t your average midlife platform. It’s built around a powerful belief — that life between 50 and 65 isn’t the winding down of a journey, but the beginning of a brand-new chapter.
The platform aims to support people in this age group (called “Primers”) by providing practical tools, expert guidance, and a strong sense of community — all designed to help them navigate life transitions with clarity, confidence, and excitement.
Whether it’s about health, wealth, relationships, or reinventing one’s identity, Ananta Quest is setting out to become a trusted space for purposeful living after 50.
The New Faces Behind the Vision
Viral Oza – Brand Strategist Turned Purpose Evangelist
With over 30 years of experience in marketing and brand building across industries like FMCG, telecom, media, and real estate, Viral Oza has shaped major brands in Asia and Africa. He’s now turning his expertise toward something deeply personal and meaningful — helping people reimagine life after 50.
In his new role at Ananta Quest, Viral will lead efforts in brand strategy and category creation, making sure the platform resonates with a generation that’s healthier, more financially independent, and more ambitious than ever.
Why he joined:
“I truly believe India’s 50+ crowd is full of energy and drive. They’re not slowing down. They’re ready to explore new paths, discover new passions, and build a future they can be proud of. Ananta Quest gives them the space and tools to do just that,” says Viral.
Dr. Aditya Save – The Reinvention Coach
Dr. Aditya Save brings a unique mix of experience to Ananta Quest — he’s been a business leader across Asia, the US, UK, and the Middle East, and also wears the hats of entrepreneur, executive coach, and investor.
He’s passionate about human insight, personal growth, and learning — and all of that now goes into helping people thrive in what he calls their “second innings.”
At Ananta Quest, Aditya will focus on helping Primers take action: identifying what they want from the next chapter of their lives, and giving them the tools to go after it confidently.
His take:
“Most people in their 50s today are younger and healthier than their parents were at the same age. But they still need direction. They want more from life — but aren’t sure where to start. That’s where Ananta Quest steps in, to support, guide, and empower.”
A Movement for Possibility, Not Retirement
According to Sanjay Mehta, Founder of Ananta Quest, bringing Viral and Aditya onboard is about more than growing a team — it’s about building momentum around a much-needed social shift.
“We’re here to change the story around aging,” Sanjay says. “The 50+ generation doesn’t need a rocking chair; they need new challenges, communities, and goals. With Viral and Aditya, we now have the leadership and insight to really help Primers live with connection, purpose, and joy.”
What’s Next for Ananta Quest?
Ananta Quest’s big vision is to create a global movement. It wants to break away from old ideas about aging and replace them with hope, ambition, and action.
Here’s what the platform plans to offer:
1. Digital and Physical Spaces for Growth
Ananta Quest will provide both online platforms and in-person spaces where Primers can connect, learn, and grow together.
2. Expert-Led Guidance Across Life Areas
From managing health and finances to building new relationships or switching careers, the platform will offer personalized advice and tools designed for real life.
3. Community-First Design
At its heart, Ananta Quest is about building a strong, like-minded community — a place where members support each other, share experiences, and grow together.
4. A Fresh Language for a New Life Stage
By calling their community members “Primers” — not “seniors” or “retirees” — Ananta Quest is already starting to reframe the language around aging. It signals energy, readiness, and a forward-looking mindset.
Why This Matters Now
India’s 50+ population is growing fast. Many are healthy, educated, and financially stable — but they often lack direction once traditional career or family roles begin to shift.
At the same time, social narratives around aging still lean toward decline or withdrawal. Ananta Quest wants to flip that script.
This isn’t about just living longer — it’s about living better.
It’s about choosing reinvention over retirement.
And now, with Viral Oza and Dr. Aditya Save joining forces with Sanjay Mehta, Ananta Quest seems ready to lead the way.
Final Thoughts
Ananta Quest is tapping into a powerful, underserved market — India’s ambitious, curious, and self-aware 50+ generation. By blending deep business experience, strong emotional intelligence, and a bold mission, the leadership team is set to create something more than just a startup.
They’re creating a movement for people who believe their best years are still ahead.
If you’re 50 or above and looking to rediscover purpose, grow your community, or simply plan the next chapter with more clarity and confidence, Ananta Quest just might be the space to begin.
